Wrangler

Wrangler jeans is one of the most recognisable names in denim jeans, jackets and casualwear. 

Wrangler Jeans were first made by the Blue Bell Overall Company. They employed Bernard Lichtenstein, a Polish tailor, who worked with cowboys, to help design jeans suitable for rodeo use and several well-known rodeo riders were convinced to endorse the clothes. The story goes that the Blue Bell workers took part in a contest to give the jeans a brand name. The winning name was Wrangler, synonymous with the name for a working cowboy. The Wrangler Jeans had several innovations: Strengthened seams, rear pockets positioned for comfort in the saddle, 'no scratch' rivet pocket reinforcement, a zipper fly, and use of a strong tack in the crotch instead of a metal rivet- that last one seems obvious! 

Future designs included creating jackets and shirts to suit the needs of working cowboys - to address performance, durability and comfort. 

The functional design still plays a big part in Wrangler clothing designs today, which now also include t-shirts, shoes and accessories, however they now are also stylish and modern to appeal to a wide variety of people - not just cowboys!