Le Coq Sportif
The Le Coq Sportif (The Athletic Rooster) began manufacturing sports clothing in its factory in Romilly-sur-Seine in north central France in 1929. Ten years later, the company launched the first ever tracksuit and in 1951 was contracted to make the Tour de Franceyellow jersey.
During the 50s, LCS became kit supplier for the French national football and rugby teams and the French Olympic team in 1960. They have continued to supply national teams and famous sporting names such as Arthur Ashe and Lennox Lewis.
The company logo - a rooster inside a triangle - was one of the first high profile sports logos. LCS were closely associated with Adidas, undertaking the manufacturing of their clothing in France and later falling into dispute over the 3 stripes trademark.