Diadora is an Italian sports footwear and apparel manufacturer. Their first product was mountain climbing boots. During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.
During the following decades Diadora introduced ski, tennis and athletic footwear and clothing to their range, working with tennis pros to develop tennis shoe design. In the 70’s Diadora also embraced the football market, AC Milan striker Marco Van Basten became the face of the company in the late 1980s.
Today Diadora creates athletic footwear and apparel for soccer, tennis, running, cycling and rugby, among other sports. The brand is present in more than 60 countries across the world, incorporating fashion and style into their designs, Diadora have a high-end Heritage collection and a more mainstream Sportswear line.