Adidas

Adidas is a huge German multinational company which is renowned for its for its sportswear and accessories. 


Adolf Dassler began the company as a shoe manufactures in his mother’s house; he was joined by his brother Rudolf in 1924. Dassler assisted in the development of spiked running shoes for multiple athletic events. He persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma. 


The first Adidas item of apparel was the Franz Beckenbauer tracksuit created in 1967.


The three stripes are Adidas' identity mark, having been used on the company's clothing and shoe designs since 1952. The Trefoil logo was launched in 1972, lasting until 1997, when the company introduced the Three Bars logo.



Adidas make sportswear for just about every sport you can name, during the 90s they divided into 3 main groups: Adidas Performance - designs for athletes; Adidas Originals - maintaining ever popular retro designs; and Style Essentials – fashion designs; the main group within this being Y-3 (which is a collaboration between Adidas and Japanese fashion designer Yohji Yamamoto).